With over 13 years of collective experience in writing, editing, and copywriting, I’m a skilled communications, media, and marketing professional. I’ve launched new sites, developed content strategies, and led teams to success.
As a Managing Editor at Hearst, I crafted content strategies for three existing newspaper sites, as well as for brand-new site. At CNET, I built the Health and Wellness section from scratch, growing it into a significant vertical that reached 40 million readers per year, while managing a team of seven.
I’ve also managed B2C, DTC, and B2B marketing campaigns and crafted compelling copy at Speck Products. From breaking tech business news at WIRED to covering mobile apps and major trade shows at CNET, I excel at making complex topics accessible and engaging.
You can also find my work on Wired, VentureBeat, and PCWorld, where I’ve covered startups, Android, geeky tech, law, science tech, and gadgets.
I’ve been interviewed as an expert by CBS, Fox, The Ohio Channel, Tech News Today and NPR, and have had my work quoted in Forbes, Slate, MSNBC, and Foreign Policy.
Sarah Mitroff 